Brand Story - Stella Artois

Every brand tells a story .. some just tell it better than others. One of our primary ways of making sense of the world and our place in it is through story telling. The same is true for brands. Brand stories give meaning to what a company is and what it does. They're strategic, they build on themselves chapter by chapter over time, and they grow as they respond to changing markets and changing customers.

I feel that one of the best brands at advertising its story honestly and simply is Stella Artois. Everything they do in advertising helps the brand grow while reaching back to the brand's rich history. Check out a recent commercial on YouTube: Live the Life Legere. Every little detail about this commercial works to build the brand: the music, the actors, the sense of humour, the location, the light approach. In my opinion, it's a brand story done well.