Mobile Moron? Well, Maybe.

I have to admit, I’m a mobile vergin. I’ve never owned a cell phone, and I’ve only ever looked at or dialled the cell phones of a couple of friends. And now, I’m at a loss. I’ve always resisted the idea of being accessible to anyone, anywhere I go. But I realize now that it doesn’t have to be like that at all. And I also realize that the benefits of a phone can be significant if you apply it to business (like scheduling and easier contact with home base). Since I’m trying to become an Account Manager/Executive, this has huge relevance to me. One application I’m really interested in is the iPhone iCal ap. I love the idea of having a compact, easy-to-edit calendar that I can sync up with my computer.

So, no, I’ve never experienced a mobile campaign or any location-based marketing efforts. And I don’t really have any privacy concerns about the medium, though I assume there’s a certain decrease in privacy and obscurity when you sign on to a cell phone. One concern I have about location-based marketing is how many people are likely to buy in. From what I understand, a lot of this type of marketing relies on having Bluetooth enabled on your cell phone. But I’ve also heard from many cell-carrying friends that they never enable their Bluetooth because it drains the battery really quickly. And yet there have been clear successes in location-based marketing efforts, so someone’s taking part. Maybe it only happens in truly International metropolitan areas (where cell phone use and technology is at its highest). I think it will still be a while before location-based marketing is adopted fully in Canada. Though cell-phone use is high, we’re still really limited in how we use them.